Explore the Industry. Discover Your Direction.
Success Next Gen gives Grade 11 & 12 students the opportunity to explore the world of advertising & marketing communication — weaving creative, media, digital strategies in to successful campaigns through interaction with industry professionals, practical activities and real-world case studies and campaigns.
Students discover how brands are built, how campaigns are strategized and created, how media, digital, PR and sports marketing work together, and how AI is becoming a powerful partner in research, thinking, strategy and campaign development.
The programme helps students discover their strengths and interests, understand the diverse opportunities within the industry, and gain a real-world perspective on advertising and marketing.
90 days curriculum • Industry Interaction • Practical Learning • Real-World Case Studies • Industry Exposure
Curriculum
- 5 Sections
- 29 Lessons
- 1 Week
- DISCOVER ADVERTISING & MARKETINGGet Introduced to the World Behind the Brands You See Every Day5
- EXPLORE & FIND YOUR DIRECTIONDiscover Different Areas of Advertising, Marketing & Communication and Where Your Interests Could Take You8
- EXPERIENCE BUILDING STRATEGYLearn How Brands Are Built into Campaigns7
- CREATE A REAL CAMPAIGNTurn What You’ve Learned into a Real-World Campaign6
- PLAN YOUR NEXT STEPBuild Clarity About Your Future in Advertising & Marketing4
