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Home
About Us
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Success Mastery Model
Success Elite Model
Corporate Model
Mentorship
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Contact
Home
All Courses
Advertising & Marketing
SUCCESS NEXT GEN MODEL
Curriculum
5 Sections
29 Lessons
1 Week
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DISCOVER ADVERTISING & MARKETING
Get Introduced to the World Behind the Brands You See Every Day
5
1.1
Discover the World of Advertising & Marketing
1.2
Discover How Brands Are Built
1.3
Discover the Creative World
1.4
Discover the World of Media & Digital
1.5
Discover the Wider Advertising & Marketing Ecosystem
EXPLORE & FIND YOUR DIRECTION
Discover Different Areas of Advertising, Marketing & Communication and Where Your Interests Could Take You
8
2.1
Explore Advertising & Brand Building
2.2
Explore Creative Communication
2.3
Explore Media & Advertising
2.4
Explore Digital Marketing
2.5
Explore Public Relations
2.6
Explore Sports Marketing
2.7
Explore AI in Advertising & Marketing
2.8
Find Your Direction
EXPERIENCE BUILDING STRATEGY
Learn How Brands Are Built into Campaigns I would structure it around the major decisions that happen before a campaign is created.
7
3.1
Understand the Brand & Business Challenge
3.2
Understand the Consumer
3.3
Build the Advertising Strategy
3.4
Build the Creative Strategy
3.5
Build the Media Strategy
3.6
Build the Digital Strategy
3.7
Bring the Campaign Together
CREATE A REAL CAMPAIGN
Turn What You’ve Learned into a Real-World Campaign
6
4.1
Start with the Challenge
4.2
Find the Big Idea
0 Questions
4.3
Create the Campaign
4.4
Plan Where the Campaign Will Go
4.5
Build the Campaign
4.6
Present Your Campaign
PLAN YOUR NEXT STEP
Build Clarity About Your Future in Advertising & Marketing
4
5.1
Discover Your Strengths & Interests
5.2
Explore Career Opportunities in Advertising & Marketing
5.3
Prepare for the World of Advertising & Marketing
5.4
Decide Your Next Step in Advertising & Marketing
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