Who Is This Program For?
Ideal for:
- Commerce Students
- Arts Students
- Science Students
- Students looking to build a career in Advertising & Marketing from the ground up.
What Makes This Program Different?
- Industry-led Curriculum
- Practical Learning Approach
- 180-Days Course Curriculum
- 12-Mission Success Hackathon
- Industry Certification Project
- Career Guidance & Career Readiness
Exclusive Admission Package Offers!
Get free career guidance, personalised programme guidance, easy instalment options and access to our Success Hackathon with programme enrolment.
Tell us your career goal and we’ll help you choose the right programme and the best admission package for you.
Curriculum
- 5 Sections
- 59 Lessons
- 1 Week
Expand all sectionsCollapse all sections
- DISCOVER YOUR NICHEExplore your interests, strengths and the areas of advertising and marketing that attract you.9
- THE LEARNING CURVEUnderstand how advertising and marketing actually work — how ideas, strategy, media, digital, PR and other functions come together.17
- 2.1Think Like a Marketer
- 2.2Define the Advertising Challenge
- 2.3Build the Advertising Strategy
- 2.4Creative Brief
- 2.5Creative Communication & Storytelling
- 2.6Digital Strategy & Business Objectives
- 2.7Digital Consumer & Customer Journey
- 2.8PR Strategy & Objectives
- 2.9Media Relations & Earned Media
- 2.10Media Tools
- 2.11Market Prioritization
- 2.12Target Audience Definition
- 2.13Competition Analysis
- 2.14Media Strategy & Objectives
- 2.15Media Brief
- 2.16Sponsorship & Brand Partnerships
- 2.17Sports Marketing in India
- MASTER YOUR CRAFTBuild the specialised knowledge and skills required for the niche you choose.16
- 3.1Copywriting
- 3.2Digital Data, Measurement & Performance
- 3.3Sponsorship & Brand Partnerships
- 3.4Digital Advertising, AI & the Future
- 3.5Corporate Communication, Reputation & Crisis
- 3.6PR, Society, Ethics & Emerging Practice
- 3.7Sports Events & Fan Engagement
- 3.8Sports Marketing Case Studies
- 3.9AI in Media Planning
- 3.10Media Analysis
- 3.11Media Plan Development
- 3.12Media Operations
- 3.13Media Plan Execution & Post-Campaign
- 3.14Budget Allocation
- 3.15Media Buying
- 3.16Media Presentation & Storytelling
- OWN YOUR EDGEApply your skills, solve real problems, and build work that sets you apart.12
- 4.1Working Under Extreme Competition & Pressure
- 4.2The Inner Strategy Session
- 4.3Money Mindset
- 4.4Success Mindset
- 4.5Advertising, Communication & Creative Mini Project
- 4.6PR & Sports Marketing Mini Project
- 4.7Digital Marketing Mini Project
- 4.8Q&A – Live Session
- 4.9Case Studies
- 4.10Group Discussion
- 4.11Expert Panel Discussion
- 4.12Final Project for Certification
- Digital AdvertisingTurn your skills, experience and portfolio into a professional career.5
